{"id":106,"date":"2013-02-14T21:42:42","date_gmt":"2013-02-14T21:42:42","guid":{"rendered":"http:\/\/toddnoordyk.906jazz.com\/?p=106"},"modified":"2013-02-14T21:42:42","modified_gmt":"2013-02-14T21:42:42","slug":"get-real-about-your-social-media-marketing-plan-mixed-with-your-broadcast-radio-outreach","status":"publish","type":"post","link":"https:\/\/toddnoordyk.com\/?p=106","title":{"rendered":"Get Real About Your Social Media Marketing Plan Mixed With Your Broadcast Radio Outreach"},"content":{"rendered":"

Good Radio – Good Content – Customers show up.<\/strong>\u00a0\u00a0 How? The answer, in a word, and it only needs one,\u00a0 Content<\/strong>.<\/p>\n

This isn\u2019t TV or print marketing.\u00a0There never was any such thing as “Social TV Marketing”.\u00a0 It\u2019s online marketing talked about on the Radio.<\/p>\n

The old marketing approaches aren’t working online. Why is content so vital?<\/p>\n

\"Scientific<\/a>

Scientific Advertising was written in 1923 by Claude Hopkins, one of the great advertising pioneers. David Oglivy, who has often been called \u201cThe Father of Advertising\u201d has said this about the book: \u201cNobody, at any level, should be allowed to have anything to do with advertising until he has read this book seven times\u201d.<\/p><\/div>\n

Long ago in 1923, Claude Hopkins<\/strong>, revered as the father of modern advertising wrote about adding Science to Advertising. Clause already knew one fundamental law of the trade which has never changed:
\nTry to sell something to people, and they run away.<\/p>\n

He was also the person first to put into words another fundamental principle:\u00a0 If your advertising content gives people something of value, the content is as good as a sales pitch.<\/p>\n

One of the most irritating statements in online marketing at the moment is that \u201cContent is king\u201d.<\/p>\n

By looking, you\u2019d never guess that. So much social media is not solid marketing content. Most social media marketing content falls flat on its face, simply because it has no value to the audience,<\/em> telling them things they already know or can easily ignore.\u00a0 It\u2019s long past time that marketing got real on this subject and started producing social media materials of value to consumers. And once you have the unique story, and it’s social, Put it on the Radio and the Region Lights Up!<\/strong><\/p>\n

There\u2019s now a new principle involved. People gravitate to their areas of need<\/em> online.<\/p>\n

People don\u2019t really \u201csurf\u201d the net. They go looking for things they want.\u00a0 SEO is based entirely on making things easier to find.\u00a0 With SEO comes the need for content to provide information of value to consumers, because if the information isn\u2019t of value, they\u2019re a click away from going somewhere else.<\/p>\n

Plan your content basics and provide value, and you\u2019ll get value. The key to good social media content, good Radio,\u00a0 is planning your materials.\u00a0 Basic criteria includes:<\/p>\n