Apple – Google – Big Apps – Lists Don’t Work Anymore But the Story on RADIO Does!

Story telling is a somewhat lost art. 

But stories excite us, captivate us, bring us to the movies, take us to special places. 

This is why I remain so excited about the mass medium of RADIO.  Good Radio is Good Stories.  It’s hard to get a lot of emotion out of a paper ad.  People are emotional and emotion is what drives us. 

And speaking of who influences you right before you shop? Did you know that within 6 minutes of shopping in any given day, 98% of of all people are exposed to the mass medium of RADIO.  With in 6 minutes of shopping. This is one fantastic way to communicate to customers or potential because RADIO is so immediate & emotional.

apple google personalized apps Wow! Does this ever say it all. We can only communicate a little bit each time. Grocery Lists are old style…But the good old fashioned STORY still communicates mountains. That is why Broadcast RADIO is still such a powerful medium.[/caption]




Posted in Uncategorized | Leave a comment

Norway hears Munising Under a Beautiful Boreal

boreal northern lights in Norway

Look at what Vik saw when he was listening to WQXO in Norway across the Arctic

NorwayApil 29, 2013 – “We heard WQXO AM 1400 from Munising in Norway”, said Tore B Vik, a 72 year old retired Norwegian Army Veteran. I received a letter from Norway indicating they were listening to WQXO in Munising on a skip across the North Pole. Signals will jet up and bend back down say 3,000 miles away which happens to be in Norway. Vik also shared a picture of the Boreal Northern Lights in Norway. Here is Vik’s story…

“In October I and three other radio enthusiasts visited the north of Norway.

We brought with us our radio receivers just to listen to North America and Pacific radio stationes in the AM broadcast band. The north of Norway is a very favourable location with polar nights and a short cut rout across the arctics. To pick up these very weak long-distance radio signals we use very long antennas – up to 1800 feet.

On the 23rd of October at 5:25 AM in Michigan I managed to catch the signals from AM 1400 – WQXO. On the attached MP3 file you can listen to a short recording of WQXO as it was received in the north of Norway with “True Oldies” from the years I was a tiger on the dancing floor. Not exactly local quality – but… .

I´m 72 years old – retired from my officer profession in the Norwegian Army Signal Corps. My last job was as commanding officer (major) of a technical workshop.
As retired I can use much more time to my radio hobby. I listen many hours each week – in sleepless nights and mornings I do tune in to the AM broadcast band to listen – especially for radio stationes in North America.

A confirmation of my reception of AM 1400 WQXO from Munising really would make my day!

Have a nice day
Tore B Vik”

Tore B Vik,
Kirkasvn. 15
NO-1850 Mysen

boreal northern lights in Norway

I love what Vik saw when he was listening to WQXO in Norway across the Arctic

Posted in Uncategorized | Leave a comment

Hope And Imagination God’s Way Lead Us To New Things

MarquetteApril 17, 2013 – I have been studying this concept that preacher Andrew Wommak of Cariss Bible College in Colorado has presented. I believe a positive Imagination makes all the difference.

I believe as we demonstrate Love, and share by seeing with our heart, Hope is the un-seen force in our hearts mind, that links God’s Love, and activates our Faith so God can move in our lives..

Let’s start with:

1 Cor 13:13
And now abideth Faith, Hope, and Charity (God’s kind of Love) and the greatest of these is Charity.

There are 3 behaviors that are to be chosen. Love for sure, Faith also, but the middle one in the verse is Hope. Hope is one word we don’t focus on too often. Mostly we talk about Love and Faith. But in this case, Hope is put just slightly lower than Love, but higher than Faith, .

So let’s discuss Hope and the powerful force that Hope can provide us.

As you look at this string of 3; Hope is #2 really
Charity-Love is most important, but the second most important is Hope, third is Faith.
So in this string, Hope is more important than Faith. This is very helpful to meditate on.

Hope is the anticipation of good, and a positive image, or a positive imagination, as contrasted with a negative imagination, or not having Hope.
Hope is the anticipation of good applied. It’s a positive imagination versus a negative imagination

Rom 8:24 For we are saved by Hope, but Hope that is seen is not Hope, in patience we wait for it.
Amplified Bible (AMP): Romans 8:24
For in [this] Hope we were saved. But Hope [the object of] which is seen is not Hope. For how can one Hope for what he already sees?
We are saved by Hope, but Hope that is seen, is not Hope. So Hope is believing for something you can’t see. So God tells us that Hope is something that is not seen. It’s believing for something you can’t see.

2Cor 4:18. So we are looking at things that can’t be seen as Hope.
Some things in life are not visible things of the eye, but things that you can see with your heart. This is where Hope is.
2 Corinthians 4:18
Good News Translation (GNT)
For we fix our attention, not on things that are seen, but on things that are unseen. What can be seen lasts only for a time, but what cannot be seen lasts forever.

Focusing on Hope, something that can not be seen. Using Hope is the process or power of forming a mental image of what is not present, it’s some creativity, it’s some inventiveness, it’s choosing resourcefulness.

And for Hope to be focused on, since Hope is unseen, you have to see it in your heart, inside your mind, rooted in your Imagination.

A lot of Christians don’t accept the word Imagination. We tend to try and deal with reality only, the things we see. And sometime we look at Hope, or Imagination, as childish. It’s a concept only for kids. But Imagination is not childish.

Imagination, or Hope, is alliterated as more important than Faith, and without Faith we can not please God. So without Hope, we certainly can not please God. How can God re-act to our Faith if it’s not backed by Hope.
Hebrews 11:6 AMP But without faith it is impossible to please and be satisfactory to Him. For whoever would come near to God must [necessarily] believe that God exists and that He is the re-warder of those who earnestly and diligently seek Him [out].
So again, without Faith you can not please God. But the promise of a diligent Faith is a positive connection to God. Since Hope is higher than Faith, what would the promise of having Hope be then?

There’s the word Fantasy: But this is not Hope, because Hope clearly is not fantasy.. It is not Walt Disney s creative imagination, or an illusion, a delusion, a whimsical idea, or a daydream. Most people improperly define Hope or Imagination as Fantasy, or the process of using Hope and Imagination as Fantasy. They also think Hope is not dealing with reality.

Hope/ Imagination is the ability to see something with your heart but not your eyes. We really can’t live without an imagination.

Hope is your ability to see something with your heart that you don’t see with your eyes.

You use this everyday. The way you get home, the landmarks you see in your mind, those that you view with your imagination. You use your imagination to drive places. You see the pictures in your mind. It is how you remember.

Using your Imagination, you can see the doors in your home. How many doors do you have in your house? You could count them in your mind. You could sit down and go around your home. You don’t have facts stored on this in your mind, but you have an image stored, and you can go through and see it.

Scripture links these two ideas… You can’t meditate without imagination.

Genesis 24:63 And Isaac went out to meditate and bow down [in prayer]
Joshua 1:8 This Book of the Law shall not depart out of your mouth, but you shall meditate on it day and night, that you may observe and do according to all that is written in it.

Meditation is the way you take the truths of scripture and use them, roll it over in your mind. And your imagination is how you do that. Hope links meditation and imagination together. This brings the word alive.

KJV- Psalm 134:5 David said, “I remember the days of old; I meditate on all thy works; I muse on the work of thy hands.”
English Standard: 5 I remember the days of old; I meditate on all that you have done; I ponder the work of your hands.

Psalms 143 says, “Muse, roll over in your mind Ponder. Take a truth you have learned and roll it over.
Imagination is how you do that. Taking the word and see what it is saying through meditation-mussing- muddering (imagination) It is doing Hope in your mind day and night.
These are the same Greek words translated with the same meanings..

Proverbs 23:7 says, “For as he thinketh in his heart, so is he…” You are what you think and imagine yourself to be. You are empowered to be and do only what you think you can do. Your imagination greatly influences what you believe in your heart.

Not random thoughts here, but taking the word of God and finding that God keeps you in perfect peace.

Isaiah 26:23. The Lord will keep him in perfect peace whose mind is stayed upon him because he trusted him. Mind is translated imagination. Not random thoughts, but you are taking the Word of God, scripture, and mussing on it, imagining thru it.

PEACE..The Lord will keep you in perfect peace when your mind seeds, as in a spiritual womb, letting your mind keep peace thru your imagination, internalizing God’s precepts found in His word.

A negative imagination, the lack of positive Hope focused on evil, can destroy us. We have the ability to go down that road.

Genesis 6 is where God brought the flood upon earth.
Genesis 6:5: And God saw the wickedness of man was great and every imagination or thoughts of his heart were evil.
This verse shows that Imagination are actual thoughts. Not fantasy. We think in imagination. We think in pictures not in words.

Words do make a difference. Words can refine the picture in your mind. Think about an apple. What color is your apple? Well, think about a red apple…a red apple with a worm. With these words you think in pictures. We have a hard time understanding what people are saying if we can’t picture it. You can’t remember anything you haven’t pictured.

Do you know what a water blivet is? (200-500-1000-1500-2000 gallon blivets were used in Vietnam lowered from a helicopter) It’s hard to imagine how important blivets are if you’ve never seen one in your mind, or you have not mussed about a blivet, and it’s importance to maintaining life itself. Once you understand what a blivet is your will be able to imagine it

If you don’t know what it is, you can’t picture it, and you won’t be able to remember it. You can’t remember anything you haven’t pictured. We function this way. If you can’t picture it you won’t remember it. Imagination is also translated understanding in the Bible numerous times. When you picture it, you comprehend it, you understand it.

Imagination is known as understanding.
Luke 1:51 kjv He hath shown strength with His arm; He hath scattered the proud in the imagination of their hearts.
Ephesians 4:17-18. 17 This I say, therefore, and testify in the Lord, that ye henceforth walk not as other Gentiles walk, in the vanity of their mind,
18 having the understanding darkened, being alienated from the life of God through the ignorance that is in them because of the blindness of their heart,

They chose behavior that caused to have their understanding darkened.

You can’t understand, remember, build, or give directions without an imagination.

Words paint pictures. This is why when we share illustrations like Jesus used. Illustrations help people relate. A good teacher will paint pictures for us to remember. This helps us remember because we can see that idea in our Imagination.

Our imagination is how we think or mediate, understand, and remember. We really can’t do anything without imagination. This is why we have the saying “A picture is worth a thousand words.”
You know; building something without looking at a diagram, is tough. So when you see a picture of how this thing works or go together, it helps you understand better. A diagram and the words makes the communication more precise and we can follow the plans.

The word of God will excite your imagination.

Ephesians 4:18: …deep thought, understanding, imagination or understanding in your heart, these thoughts of their heart was only evil continually.

As shown in Genesis 6:5, This is why Good decided to bring judgment on the earth to wipe out man and animals because of the dark imagination. It is because God deals with us on a heart level.

Many people don’t think imagination is that big of a deal.
But really, Hope or Imagination is how we do things, and the Lord dealt with people on the imagination of their heart

David was offering an offering for the temple speaking to Solomon or the people because their Imaginations and Hope and Hearts were right. This is right before David dies. He passes on the throne and blessings.

1 Chronicles 29:18 O Lord God of Abraham, Isaac, and of Israel, our fathers, keep this for ever in the imagination of the thoughts of the heart of Thy people, and prepare their heart unto Thee.

David was so blessed at the offering. They gazed over the gold and it worth is estimated at some 5 billion. He tells his son to thank God for everything he has done. David reminded Solomon that God brought us out as slaves, and all we did was give back to you. Keep this forever in your imagination.

1 Chronicles 28:9 kjv
“And thou, Solomon my son, know thou the God of thy father, and serve Him with a perfect heart and with a willing mind; for the Lord searcheth all hearts and understandeth all the imaginations of the thoughts. If thou seek Him, He will be found by thee; but if thou forsake Him, He will cast thee off for ever.
28:9 Solomon served God with a perfect heart and a willing mind, because God searches all hearts, and tries all the imaginations of the heart

We all picture things. Imagination in the Greek also means conception. It’s where you see things. If you don’t see it in your imagination, you won’t conceive that new idea.

Deal with your imagination and force yourself to look at things with your heart. This is how we receive seeds. You can see it in your dreams as you use your imagination. This is not a useless activity as an adult, it’s a way to see something new.

Start seeing with your heart, because it can be more exciting then when you see it with your eyes.

Living by faith, and seeing things in your heart, can be very exciting.
In Genesis 11:5-11- kjv God intervened because their imaginations were taking them to a dark place..
5 And the Lord came down to see the city and the tower which the children of men built.
6 And the Lord said, “Behold, the people are one and they have all one language, and this they begin to do; and now nothing will be withheld from them which they have imagined to do.
7 Come, let Us go down, and there confound their language, that they may not understand one another’s speech.”

The passage ends; “..and nothing will be retained from them, which they have imagined to do.”
This just shows your imagination is your conception. It’s where it’s conceived. If you can get it in your imagination, you can move in new directions.

Somebody has to conceive this stuff. They had a dream and a goal and things began to happen. Somebody had a vision and saw this in their imagination before they saw it in their eyes. Visionaries use this powerful source. There was so much though and Imagination here, that the Lord was threatened by the peoples. God then went to the heart of things. It was their imagination that was their real threat, because their imagination was only evil.

The imagination is super powerful. 39 times the word Imagination is used in the Old Testament. 1 Cor 29:18, is the only one positive time it’s used. Every other time it’s used, their imagination was on the evil continually. 38 references n the Old Testament are bad. Just go through them.

Luke 1:51- God has shown his strength & scatters the wicked in the imagination of their heartbreak. It’s how God over throws people too.

2 Corinthians 10-3-5
3 For though we walk in the flesh, we do not war according to the flesh.
4 For the weapons of our warfare are not carnal, but mighty through God for the pulling down of strongholds,
5 casting down imaginations and every high thing that exalted itself against the knowledge of God, and bringing into captivity every thought to the obedience of Christ,

Imagination here are Strong-holds in things that exalt themselves against God. You can’t see it. You can’t see with your eyes what it is. Definition: Hope is the ability to see something with your heart that you can’t see with your eyes. So Hope is a positive imagination.

Rom 8:24 For we are saved by hope; but hope that is seen is not hope, for what a man seeth, why doth he yet hope for it?
Romans 8:24 For we are saved by Hope, saved by something unseen.
Paul sees himself winning in these situations.

Many people allow their imagination to be controlled by other things. They see themselves poor, sick, failing. This expands our vision. As I see what others have done, it helps us re-imagine and focus on a new picture. Our imagination is what Hope is all about. Being able to see something by faith, taking Gods promises, and painting Hope in positive pictures on the inside moves us forward in Faith..

Prov 29:18 Where there is no vision, the people perish.
It’s talks about if you don’t have a vision you will perish. Hope-Imagination-Vision… without it, you will not overcome and see the power of God in your life.

2 Timothy 2 And the [instructions] which you have heard from me along with many witnesses, transmit and entrust [as a deposit] to reliable and faithful men who will be competent and qualified to teach others also.

We see many examples of this. faithfulness examples… A soldier, an athlete, a farmer.

Every successful athlete is motivated by Hope. They see themselves winning and standing on the platform and their anthem being sung. This becomes such an Imagined goal, they deny themselves, eat better, work, run, and put themselves thru things, because they see something.

Romans 8:25 But if we hope for what is still unseen by us, we wait for it with patience and composure. Romans 8:25. But if we hope for that we see not, and then with patience we wait for it. If you can’t see it clearly, you can’t see an image from of what he has called you to do.
If it’s not a strong strong goal within you, you will fall by the wayside. Your patience is linked directly to your imagination. If you can’t see it, you will become impatient. So if you don’t really see yourself succeeding, you’ll quit. When you can see something, that comes so real on the inside of you, that you can’t let go of it, you will seek it. Once you see it though, it will cause you to be patient and endure, because this vision is burning on the inside of you. Those that quit and give up, simply have an imagination that is negative.

Heb11:1 kjv now faith is the substance of things hoped for, the evidence of things not seen.
Heb11:1 (common English version) Faith is the reality of what we hope for, the proof of what we don’t see.
Faith gives substance to what is hoped for.
But if there’s nothing Hoped for, Faith has nothing to produce.
Faith produces what Hope is seen.
This is why things don’t happen.
You need to see your desire. If you don’t see it, it might not happen. Faith will not be activated.
Your Faith will only give substance for what you have already Hoped for.

If you have half-hearted Hope, will God respond to a weak Faith & do something for you, or have something happen to you?
Do you see yourself dying, planning your funeral?
What are the Imaginations of your heart?
What are you seeing?
If you are still seeing your self failing, if that’s your negative Hope and negative Imagination, your Faith can not bring success.

A Hillbilly came to a church in Kentucky. It was hot that Sunday and everybody was perspiring at that church in the hills. The Hillbilly mentioned to a Deacon he wished it wasn’t so hot in church today. The deacon reached up on the wall, turned a white knob, and suddenly cool air came down on the Hillbilly. He sat there and smiled. After the service ended, the Hillbilly asked the Deacon what was it that you did? He said I lowered the thermostat on the wall. The Hillbilly left and later that week drove back to town, went to the hardware, and got himself one of those der thermostats. He went home, put it on the wall, and turned her down waiting for some cool, refreshing air. But nothing happened? The Hillbilly had Faith, but no Imagination, no picture, no connection in the middle for his Faith to stand on.

When it’s time for a new car, what activates you to buy? Mostly you have to see yourself in that particular car, going down the road, making things happen for yourself.
Car purchasing happens when you Imagine seeing yourself in that car.

Positive associations make things happen. You can associate positive things.

Whether you know it or not…Imagination is dictating how your life goes. You have to control your imagination, or you will focus on the negatives.
Prov 23:7 So as he thinkith in his heart, so is he.
The way you see things is the way your life is going. That word think is compared to imagination.
The way you see in your imagination is the way your life will go

Be careful what you conceive in your thoughts, in your imagination. The ground doesn’t care what you plant. The ground will grow a seed.
Mark 4:8 And other fell on good ground; and it yielded fruit that sprang up and increased and brought forth: some thirty, and some sixty, and some a hundredfold.”

The earth brings forth fruit by itself. God made dirt to grow stuff. You can plant anything. Any seed you plant will grow. It doesn’t matter what seed you plant. The seed just starts releasing

It’s the same with your heart. Things just start growing. Your imagination is not moral or immoral, but will just start forming and growing things within your mind either positive or negative.

You can’t run your imagination turning it on or off and keeping it from working. It is involuntarily working, just like your heart, lungs, bodily organs, brain.
It’s just like you can’t make your heart stop, or skip a beat or stop your brain from involuntarily communicating with your organs in your body.. It just does and is.

Imagination will just conceive and make things come to pass.

It’s not moral or immoral. It depends what you program on it, what you focus on, what you send into it. You can choose a positive imagination or Hope, or choose a negative one which will cause you all kinds of problems and depravity. You can’t just make it Imagine, it does.
But you do get to choose it, you can make it positive or negative.

Isah 26:3 Thou wilt keep him in perfect peace, whose mind is stayed on Thee, because he trusteth in Thee.
Peace will come through your imagination. The word Mind is translated Imagination

Your imagination is what causes peace in your life…and satisfaction. It causes mercy to abound in your life.

The Lord has mercy upon you according to your Hope.

If you don’t have Hope…If you are not seeing something positive, you will shut down the power of God in your life. Your faith only produces what your Hope has already seen

The spiritual womb is Imagination. It’s where we conceive things.

We don’t spend enough time in the word, when we are only imagining things which kills our creativeness. Take time to be with God, and you will conceive things. Busyness hinders us.

Psalm 46:10 Be still and know I am God.

Make an effort to spend some time letting the word of God saturate us. This makes a tremendous difference in our lives.

Hope is just a positive imagination. The 2nd greatest thing in a Christian life behind Charity or Love.
It will conceive things in your life that can get you going in a new direction. You have to let this process get going. You have to shut off all the negative imagination that is driving us.

Political seasons paint very bad negative pictures. Listening to all these talk shows are so negative. Let’s move past this and skip and abandon this negative process

You need to see that God is not through with us. Paul lived under a worse political system than we have today, and it didn’t stop him from believing. At our worst in America, we have it better than Paul. We can prosper and keep our mind on the Lord. You & I can and will.

Math 24:12 And because iniquity shall abound, the love of many shall wax cold.
Jesus said in the last days that the love of may will wax cold because iniquity shall abound. Iniquity is abounding and we can wax cold Our Vision can become negative if we aren’t careful.

Luke 21:26 Men’s hearts will fail them for fear and for looking upon those things which are coming on the earth; for the powers of heaven shall be shaken.

Refine ourselves. Stay in the word of God. He focuses us on what he wants us to do. His perfect will for us will come to your mind. God’s word will install a positive force for us.

Paul prospered, we can. A positive Hope & Imagination helps us to see things differently.
Let God’s word dominate, or the unbelief of this world will extinguish your imagination.

As I reflect on my life, at 53 years of age, I have formed a positive imagination. I do try and follow God’s leading though out the day. God has repeatedly blessed me in encounters with business people and others I do not know each day. I also long for my less active, less fortunate, less actualized friends & associates to study this system of Positive Hope, and Positive Imagination, and daily having a closer connection to God and allowing his positive nudging of me through Faith. I see so many of my friends go to and fro without a positive basis, and I long for them to test these truths.

Posted in Uncategorized | Leave a comment

High Sports Is A Wonderful Activity For Kids

Escanaba March 13, 2013 – The students are shining as they pay tribute to our great country.

I love this shot whihc makes feel even better about all the effort that goes into giving students great opportunities

I love this shot which makes me feel even better about all the effort that goes into giving students great opportunities

I love this picture, and it reminds me why I am a big supporter of high school sports.

When I think about the importance of High school, it is a time to make friends, get good grades, participate in activities and prepare for the future.

I think it actually begins in Elementary School during Recess. It is the place where kids let out their aggression and release frustration and anger, allowing kids to better cope with the aspects of school they do not enjoy.

Then as a kids career continues in school, I think High School Sports further promotes bonding and encouragement

It makes a kid better in motor skill development, starting & maintaining a healthy exercise program, and provides for a release of anger when the academic stress becomes overwhelming.

I also watch at the Negaunee Miner games where High school sports increase bonding between children and their parents when parents help with skills and come to games to cheer their kids on.

Negaunee Miners will be in Lansing the week of  March 18 2013 for a big play off State Semi Final Game

Negaunee Miners will be in Lansing the week of March 18 2013 for a big play off State Semi Final Game

High School Sports boost morale enabling the entire school to come together, whether playing, or observing, to cheer for their school.

Even the adults I talk to look back on High School Sports fondly. When adults look back on their time in school many do not remember their teachers, classes or grades but they do remember the high school sports they participated in or observed. They also look forward to their children having similar experiences.

I think it is always unfortunate when some schools have opted out of high school sports, believing that money would be better spent on academics. I understand that academics come first, but sacrificing high school sports lessens every child’s high school experience, their ability to perform at optimum academic levels and develop into a well-rounded adult.

Academics is King but Sports is Queen! Sports is good and our stations of Great Lakes Radio, Inc. will always follow the local team.

Posted in Uncategorized | Leave a comment

Get Real About Your Social Media Marketing Plan Mixed With Your Broadcast Radio Outreach

Good Radio – Good Content – Customers show up.   How? The answer, in a word, and it only needs one,  Content.

This isn’t TV or print marketing. There never was any such thing as “Social TV Marketing”.  It’s online marketing talked about on the Radio.

The old marketing approaches aren’t working online. Why is content so vital?

Scientific Advertising was written in 1923 by Claude Hopkins, one of the great advertising pioneers. David Oglivy, who has often been called “The Father of Advertising” has said this about the book: “Nobody, at any level, should be allowed to have anything to do with advertising until he has read this book seven times”.

Scientific Advertising was written in 1923 by Claude Hopkins, one of the great advertising pioneers. David Oglivy, who has often been called “The Father of Advertising” has said this about the book: “Nobody, at any level, should be allowed to have anything to do with advertising until he has read this book seven times”.

Long ago in 1923, Claude Hopkins, revered as the father of modern advertising wrote about adding Science to Advertising. Clause already knew one fundamental law of the trade which has never changed:
Try to sell something to people, and they run away.

He was also the person first to put into words another fundamental principle:  If your advertising content gives people something of value, the content is as good as a sales pitch.

One of the most irritating statements in online marketing at the moment is that “Content is king”.

By looking, you’d never guess that. So much social media is not solid marketing content. Most social media marketing content falls flat on its face, simply because it has no value to the audience, telling them things they already know or can easily ignore.  It’s long past time that marketing got real on this subject and started producing social media materials of value to consumers. And once you have the unique story, and it’s social, Put it on the Radio and the Region Lights Up!

There’s now a new principle involved. People gravitate to their areas of need online.

People don’t really “surf” the net. They go looking for things they want.  SEO is based entirely on making things easier to find.  With SEO comes the need for content to provide information of value to consumers, because if the information isn’t of value, they’re a click away from going somewhere else.

Plan your content basics and provide value, and you’ll get value. The key to good social media content, good Radio,  is planning your materials.  Basic criteria includes:

  • Define the consumers you’re you trying to attract.
  • What sort of information is required by these consumers?
  • How do you present that information to be attractive and of value?
  • Can you do a blog, an RSS feed, a link to a podcast, etc. to enhance your content?
  • How do social media users connect with your product?
  • Then tell the story on Radio, link up, talk about it ON-AIR.
The 4P's of Marketing

The 4P’s of Marketing

This gives substance to the original Four Ps of Marketing in that old blue marketing book by Edmund Jerome McCarthy (born 1928) was an American marketing professor at Michigan State University and others such as the University of Notre Dame. He is the author of the influential book Basic Marketing.

  1. Product
  2. Positioning
  3. Price
  4. Promotion

What’s missing here from this 50 year old marketing principle is the focus on content value. It’s the only way to get people to stay on any sort of web page.  Provide them content based on those points, tell the story on Radio and you’ve solved the problem.

My team at Great Lakes Radio, Inc. in Marquette Michigan does tis well.
Give a call to discuss this at 906-228-6800

Content First! give content…Content First!

Posted in Uncategorized | Leave a comment

Dreaming in the Early Morning Hours of Something With Red Wings

Marquette  –  February 12, 2013  –  It’s snowing like crazy these past few days.  Negaunee and Ishpeming townships got a fresh 4 inches Friday and I was spinning donuts on the way in. Kinda fun actually.  Marquette County Road Commission crews have been out in fonce in Marquette cleaning US41.  All is well in our sleepy little town.

But early this morning, at 4:44am, I awoke.  Right fresh out of a deep sleep, my eyes opened, to a red image, a bright red image.  It had wings.  Yes bight red wings that flared up.  I watched as this wings raised and waved to me. It was almost like big Steven Spielberg giant eye lashes winking in my mind.

Darn it….Here’s the exact picture that was blaze red in my eyes and mind.

The plow of my dreams,  darn that Michigan Sales.  Now I am dreaming of what to add to my Kubota Utility Vehicle

The plow of my dreams, darn that Michigan Sales. Now I am dreaming of what to add to my Kubota Utility Vehicle

Posted in Uncategorized | Leave a comment

Marquette Area Blues Fest Draws Hundreds For Superb Music and The Jimmy’s Were My Favorite

The Jimmy’s from Madison excited my every cell. I hung on their every measure and every solo. Jimmy was fantastic on the Hammond B3 and the Roland Piano. I bought their most recent CD and love it!

MarquetteSeptember 2, 2012 – The Lower Harbor park downtown Marquette was Rockin’ this after noon with the blues played locally by local musicians and those from Madison Wisconsin.

Two local acts entertained for the first part of the afternoon.  Dave Zigner played guitar and the blues continues with the Flat Broke Blues Band.  Harmonics great Thunderin’ Dave played a few songs while the Jimmy’s set up.  For me, this was 4 hours of blues bliss.

Major Discount was impressed by Dave’s talent

Harmonic great and national winner of competition,  Thunderin’ Dave, pictured by our very own Major Discount, did a free training of how to play the harmonica at the boat house at noon for an hour or so to about 8 local harpist.   Dave taught us 2 basic blues riffs,  how to use your tongue to bend on a draw, a common draw-blowdraw rockin’ blues chug, and the importance of using the air in your cheeks on a draw to coddle and curdle the sound.  I hope this makes sense.

Jimmy’s Horns Were Fantastic…very inspiring!

Even a local duck flew in and was waddling to the blues…very funny to watch actually

Posted in Uncategorized | Leave a comment

Marquette Will Host National Model A Convention

Marquette Michigan will be home to the National Ford Model A Convention June 19 through 23 2012

MarquetteMay 13, 2012 – The end of June 2012 in Marquette Michigan some 400 models A’s and 900 people are already registered to occupy Northern Michigan University for the Model A Convention June 19 through 23, 2012.

This is the first time the national convention has been in Michigan which seems odd but exciting because the Model A was born here.

Henry Ford helped build Michigan. He was responsible for the railroad build out from Detroit to Marquette. He had numerous factories in the Upper Peninsula. Henry Ford would spend a lot of time in the Upper Peninsula especially in Big Bay.

The famous Woodie was made in Kingsford from hard woods here in the Upper Peninsula.

Dozens of these Vintage Woodies will be in Marquette June 18 through 23

Numerous seminars will be held during the convention and locals are encouraged to get the $80 family membership and participate in the interesting seminars. Even if you love Chevy’s or Dodge cars, you’ll learn from these informative seminars.

An AfterGlow Car Show party will be held midday Saturday June 23 at 1:30pm at Applebee’s of Marquette. Anyone with a vintage vehicle is encouraged to drive on in and join the Model A folks remaining in Marquette Township after the convention. Any Vintage vehicle owner that Drives into Applebee’s will have a free lunch sponsored by the Marquette Charter Township, Great Lakes Radio,Inc. and Applebee’s.

The streets of Marquette will be loaded with Model A's June 19 through 23 2012

The event is planned by volunteers in the Superior A’s UP Chapter
272 Hill St, Ishpeming, MI 49849, (906)485-1552. This energetic group has spend nearly 4 years planning this Marquette event.

Posted in Uncategorized | Leave a comment

Re-Imagine with 41West at the First United Methodist Church of Marquette

MarquetteApril 22, 2012 – The First United Methodist Church of Marquette welcomes 41West Sunday evening at 6pm for an hour of music and sharing.

This musical event is part of the churches Re-Imagine series, which happens once a month on a Sunday evening.

41 West will play some spirited Lincoln Brewster songs along with some older favorites.

Church members invite anyone in the community to visit and enjoy an hour of music. The members will be providing complimentary coffee, cookies and pie.





41West will perform as a 5 piece band with Naomi Noordyk singing and playing acoustic guitar,

Luke Noordyk on Bass Guitar,

Gene Uuro on lead guitar,

Dennis Harold on drums,

Todd Noordyk on keyboards.

New Day Service leader Bob Ross will end the worship time with a love song unto Jesus called “Have I Told Your Lately That I Love You.

All are welcome at the First United Methodist Church of Marquette, located on Ridge Street across from the Landmark Inn, kiddy corner to Peter White Library.

The event was promoted on area radio stations and in the paper. The psa was heard on 88.3fm, 103.3fm WFXD, and on Sunny 101.9fm WKQS

Pastor Steve will present a brief talk of encouragement on Re-Imagine April 22, 2012.

Pastor Steve plays a mean acoustic guitar as well as present thoughtful sermons

Posted in Uncategorized | Tagged , , , , , , , , , , | Leave a comment

Some Lite for the World…

Christmas 2011 was an excellent time for me.

In West Michigan on December 18 around 11am 2o+ of the Keehl Family gathered in Fremont Michigan for gift giving, stories and an excellent meal together.

Later that afternoon 2o+ of the Noordyk Family gathered in Spring Lake Michigan for gifts, songs, food and lots of fun conversation. Whew we had a lot of good eats that day!

Then Christmas eve Luke and Cori surprise Naomi, Rita & I with a drop in visit from Denver Colorado soon after a 21 hour drive arriving at hour home around 10pm. The door was locked, 2 of us were asleep and most of the lights were off, and in they came. Amanada then joined us Christmas day for gifts, fun outside, and a great meal.

Christmas was the best ever this year.

Christmas 2011 Brings Back Good Family Memories like at Luke & Cori's Wedding

Posted in Uncategorized | 1 Comment