Story telling is a somewhat lost art.
But stories excite us, captivate us, bring us to the movies, take us to special places.
This is why I remain so excited about the mass medium of RADIO. Good Radio is Good Stories. It’s hard to get a lot of emotion out of a paper ad. People are emotional and emotion is what drives us.
And speaking of who influences you right before you shop? Did you know that within 6 minutes of shopping in any given day, 98% of of all people are exposed to the mass medium of RADIO. With in 6 minutes of shopping. This is one fantastic way to communicate to customers or potential because RADIO is so immediate & emotional.
Wow! Does this ever say it all. We can only communicate a little bit each time. Grocery Lists are old style…But the good old fashioned STORY still communicates mountains. That is why Broadcast RADIO is still such a powerful medium.[/caption]
