25th Anniversary and Beyond

 Marquette  – August 25, 2015  –  Great Lakes Radio, Inc. continues to enjoy prosperity and success in the local Upper Peninsula market with strong tools-staff-clients-listeners.  We have “Pennies from Heaven” come our way daily.  From a client perspective new buys come in daily and new clients join our fold often.  We also retain a good percentage of our older trusted guard of clients.  We are very thankful for that.

We create lines for clients like at Applebee's.

We create lines for clients like at Applebee’s.

Listener wise, we’ve never been stronger. Listeners call, visit our studios, email us, visit our events, click on our feeder sites 2million times a month, attend our parties and shop our clients.   Staff wise we have the brightest and best in media and they engage with our greater community and clients daily.  Our Tools are second to none including the best state of the art facilities and marketing systems to entertain, capture and motivate listeners.  Bottom-line we generate leads and new customers for clients that engage with us.

GLR brought the first and only commercial HD radio station to the Upper Peninsula Now with 11 commercial signals with impact programming and the right music, we reach virtually every demo in the Central Upper Peninsula market.  GLR stations and Feeder Sites reach virtually every age bracket 18plus where listeners have disposable income.  GLR’s 11 stations are supported by 12 web sites acting as Feeder Sites rising high on Google reaching out to folks on-line far past our signal reach.  Our daily articles posted by our team of 20 are read some 2million times a month and the url’s we log reach from a Wisconsin line from Madison to Milwaukee North,  to a Michigan line from Port Huron to Muskegon North.  These are people that really care about the U.P. and either have a camp here, vacation here, grew up here and have moved with the hope of returning, or have family here. Things are good at GLR.  Why don’t you join us!

I am attaching my 2016 plan and sales process for review.Sales Line In the Sand

I am attaching “Why we do what we do” for further ideas into why our media efforts work so well. Why We Do What We Do

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Big Valley Ford in Ewen is always fun to visit!

Ewen-August 4th, 2015 – Big Valley Ford in Ewen is always worth the short drive, whether you’re going there to find a great vehicle, or you’re going to shoot fun youtube videos (like me).

I always have a blast talking to Derrick about the cars they have for sale out there.

Check out these videos from my last trip there:
I got to see this big 2010 Dodge Ram:

I also got to check out this White 2004 Chevy Colorado:

Last, but not least, Derrick showed me this ’06 Dodge Ram:

Check out these cars and more all at BetterGetAFord.com!

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Bad Things Can Cause A Greater Good So Persevere

They nicknamed me “Teflon Todd” several years ago because difficult things just seem to slide off. I REST ON THIS PHILOSOPHY and THIS IS MY BASIS…Bad things can cause a greater good.

Many times in a business relationship, especially with a boss and employee, we don’t know why? We don’t know why because many times as an employee, can’t see the Boss’s picture, not seeing the company’s end from the beginning. With that said, the Boss is not always right either.

Jimmy Stewart’s, It’s A Wonderful Life, basically conveys that our life is wonderful because we have an impact on other people and we don’t even know what that is. We don’t even know what the greater good our actions have caused others.

We do know, given the ripple effect, it’s powerful when we engage. Apply this to a client as a Sales Pro… By Visiting, Talking, Engaging, Inspiring, Motivating, forming a Contract of  Agreement, performing an Advertising Campaign, getting him business – this is all very powerful. We do that at Great Lakes Radio daily.

Sometime as workers, we always think it’s always about us, and really in our day to day it’s always bigger than just us.

As the boss, I need to grow the business. To grow the business, I need to grow the employees. Since 7 out of 10 sales happen because we showed up, I need to manage activity.

I need the Sales PRO to show up, and I need to know daily if they did or not, and to help that Sales PRO win, I need to know who was talked to and what that marketing manager wishes to get done marketing wise in the next 30 days.

When a young or seasoned Sales PRO is onto growth and change, there’s initially no comfort there. So I realize, to meet my goal as a manager, and as a seasoned PRO, I need to help my team navigate the waters. I have been there and have faced the adversity and have persevered. SO my extra job is to help the Sales PRO work it through.

I know that we as Sales PRO’s can’t develop Perseverance without Obstacles. They come.
We can’t develop Patience without Tribulation. I feel this weekly.
We can’t develop Character with out Adversity.

As manager, I continually try and extend Grace and to take the high road, but the tough calls have to happen. Somebody has to manage and to manage you need data.  But as you gather the data, you want to have your employees feel like they want to work for you, and then they will be the most loyal of all.

We also can’t develop Faith in the Business model, without a Financial Need. We need $’s. This is motivating in itself.

These growth scenarios all require Pain…

We know from watching the example of stars playing at a Collegiate or NFL level, that if you have more pain, you have more gain. These difficulties are really enhancing our capacities. This is hard to remember as we seek comfort over adversity and growth.

If we go through all the trouble and all the adversity , we will enjoy the Victory.
If there was no possibility for defeat, we couldn’t have the Victory. That would be depressing.

In this world, we can’t get our problems solved every time.
In this world, nothing works perfectly.
It doesn’t always go the way we want it to go.
But, if bad things don’t happen to us, we don’t grow.
Who you become through this process, is what’s important.
Difficulties are necessary. And my job as manager is to comfort folks in their trouble and help them come out on the other side. I have had the trouble, so I can show comfort and help others work through those trials since I have persevered through similar business trials.

We know in this world, to achieve Another level, there’s Another Devil.
Another level – Another Devil
Actually, since we grow through adversity, the world is better with the Devil in it, as long as we keep our foot on his neck.
A little bit of evil is necessary to cause us to grow.

So, together, let’s get through the thorns, trials, troubles, show perseverance, conquer, & grow! As a Sales PRO this is hitting the pinnacle.

SPIRITUALLY, the final HOPE… Some day, in the end, I believe it all will change. Because History-Science-The Bible, all convey the big guy’s son showed us 2,000 years ago, that He had Power OVER Sickness, Death, & Nature. At the upcoming future time of return, He cures the Big 3, basically all of our troubles. When He comes back as spelled out in the prophetic book of Revelation, then sickness, death, and natural disasters will go away. His miracles 2,000 years ago show He is the Messiah and what he said was real.

Until then, I will Persevere and Grow, seeking to move to the next level and encouraging others along the way.

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Protected: AT&T Needs To Tidy Up Gear/Amendment On 510 Tower North of Marquette

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Protected: AT&T Damages GLR’s Precious and Critical Gear

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Canon XHG1/XHA1 HD Camera Films In Pristine Clear Clean HD

Marquette  –  August 26, 2014  –  I have available a Canon XHG1/XHA1 HD Camera with fluid head tripod. I paid over $7,000 for the camera, accessories, padded camera case, fluid head tripod, tripod case.  The local tv station used this model and we were doing television and post production a couple of years ago and got the same model for compatibility.

My team did not like the actual camera mic that’s built in and said it did not work well, so the camera requires a mic of your choice which mounts on the top. If you want to gather pristine video, and edit it at a high level, then once produced dumb it down to YouTube quality, your clarity  results will be much better with this camera.  Give me a solid offer and we can ship it to you.  I can be reached on my cell phone at 906-361-3325.

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Gooseneck Trailer 40′ Deck Over Trailer Like New $8,800

MarquetteMay 29, 2014 – Haul the heavy gear, or as many bales of hay as you dare to stack on there. It’s very tough, the real deal, and it’s like new!

This trailer was manufactured in the late 90’s but it’s sat most of its life. It was manufactured by Rick and Lisa MAY in Oklahoma and they used real steel with a real welder. Sometimes today’s new trailers are almost foreign made and lack the construction and toughness this model has. You will never bang or bend this trailer.

Here’s a heavy duty Gooseneck Deckover Equipment Trailer with new brakes and eight new tires. Just one trip to North Dakota on these tires and brakes. Good tread left, good lights, good marking, and a new deck.

It’s a tough 20K gvwr Gooseneck Dual Tandem, a Heavy Duty Deck Over Equipment Trailer ready for you to haul anything. There’s no dovetail so you can haul all the way to the back.

It’s a big, long, fresh flat deck with 8′ slide-in ramps with no dovetail. This is way better than a beaver tail for hauling square bales or round bales for example.

The unit measures roughly 8½’x40′ channel frame with i-beam construction. The coupler is 2 5/16″ and features a fully adjustable Gooseneck. The jack is pristine and tough with with dual 12,000lb(I think) drop leg jacks.

All lights functioned when we just went to North Dakota. Safety features are in tack with All required DOT lighting, safety chains, DOT tape, and a working break-a-way switch.
The tie downs spots are extreme with pockets and thick tough rub rails.

This trailer is ready for the road. One of the new re-reads came off on the drivers side inside rear tire. This held all the way home empty but should be replaced if hauling a large load.  I can be reached at 906-361-3325 or send me a note to noordyk[at]gmail-dot-com.

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My International “M” is Still a Delight After All These Years

Negaunee May 15, 2014 –  We have an International M tractor that we just love.  It’s very clean and could be put in any parade around.  The hydraulics are strong, the rubber is in very good shape, and every thing functions.

A while back, we added a 3 point hitch to her, the heavy duty one.  This has been very convenient because we run a six foot brush hog to keep the ferns down in the horse pasture. It takes a pretty powerful machine to pull a four bottom plow or run a hefty six foot hog in thick brush and grass.

You know, there’s nothing worse than lush, tall, thick ferns, among the short Timothy springs and birds foot tree foil that are striving to rise up to make the horses happy.  But then there’s those darn ferns that just never seem to give up. My M does them in though.

I just started the M up two days ago after a long winter.  The battery held its charge, the motor clicked over and fired instantly, and BOOM PUTT PUTT I was going this spring.

I took her for a spin down the old sandy road and I accidentally put it in 5th gear. And holy cow, I hung on for all I was worth.  I even lost my new Green Bay official NFL Packers cap. It blew right off.  Good thing I have those sturdy new fenders.  What a sweetheart!

Todd Noordyk – Marquette, Michigan 906-361-3325

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Sales Professionals Carry A Hit List And A Reminder List

MarquetteMarch 25, 2014 – I have seen time and time again how well a traditional affordable local electronic marketing campaign utilizing radio and mass media works.   A solid local radio campaign encourages new foot traffic and many new cash register rings.  This type of advertising campaign can make a huge difference for a local business.

Advertised on the radio, an event and open house brought a lot of people in for a tour and presentation

Advertised on the radio, an event and open house brought a lot of people in for a tour and presentation.

My team and I are trained to help a viable local business develop deeper as a stronger local brand. We help identify the unique aspects of what makes that brand special.  We then put those messages on local radio – that shares their brand cleverly – and sales happen.

Solid local branding on local electronic mass media creates measurable elevated foot traffic. If those customers have a good experience, the campaign builds a new baseline of customers for the business. The customer’s future is now brighter and their investment is paying off.

It is both science and art when working through the elements of a local brand. Developing the right emotional concepts, a sense of urgency and a call to action into an advertising campaign creates foot traffic as it airs on local mass media or local radio.

A singing event advertised on the radio brings alot of locals to a festival and they hang around and enjoy the day and entertainment

After a successful radio and mass media campaign, locals flocked to this music festival and hung around to enjoy the day and the entertainment.

As a marketing professional with spark, enthusiasm, and drive, I like to engage in purposeful selling time.  This means uncovering the needs and wants of a prospect or client. The baseline for this meeting is to strive and think as the business owner does.  They tap their toes as they impatiently wait for you to say something spectacular.  So I usually Ask My Way to The Answer and put it back on them.  It keeps me sane and funnels me right to the perfect answers: their answers.

As a business professional, I need to properly influence and motivate another business professional. How do I do that? I have a list of items to focus on during each sales engagement:

  1. Share a story that is impressive;
  2. Close something; an order or the next appointment;
  3. Persuade and influence my prospect;
  4. Earn their trust;
  5. Make my client feel that I will solve their problem;
  6. Build a better relationship;
  7. Make every visit count – build something with my client;
  8. Focus on seeing ideas right there with them;
  9. Find sales opportunities as my client talks  and write down any gems they say;
  10. Connect an idea with what my client needs to sell;
  11. Tell another story about success to create more trust between us;
  12. Find my self-motivation and act on it. Move and do!
  13. Focus on a successful career here;
  14. Discovery and put into words their Unique Selling Proposition;
  15. Find a good priced offer and words of urgency to capture it and motivate the listener;
  16. Create a motivating call to action; and
  17. Craft a Headline that grabs attention right now!
A Car Show Event advertised at Applebee's on the radio brings in alot of folks to enjoy the day and to eat at the restaurant and shop at the mall

A Car Show Event at Applebee’s advertised on the radio and many people showed up to check out the cars, eat at the restaurant and shop at the mall.

These are a few key aspects I might discuss with my clients to help them stand out in their customers’ minds:

  1. Build genuine relationships with customers. This really matters.
  2. Remember the little things. With so many options to buy, it’s the remarkably simple things that help your customers make decisions.
  3. Be a little more flexible with the 9-5 and work with a prospect’s timeline.
  4. Get people through the door. Let’s create an affordable local radio campaign that does this.
  5. Can we create more customer loyalty? It helps to make them feel like they’re a part of the club in some way. How can we do this?

Do you use these concepts?

If you wish to discuss any of these concepts, let me know.  My office number is 906-228-6800.

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The All New PianoArc Is Out

a round piano called the PianoArc

a round piano called the PianoArc

January 24, 2014 – The all new PianoArc adds a fun dimension to performing with flexibility.

In the past, piano players are usually limited to a piano bench and an upright or grand piano to play.

Keyboard players are usually limited to a single keyboard or sometime two keyboards in front of them.

But now, the keyboardist for Lady Gaga has helped create a PianoArc. He and three mad scientist have designed and built a circular keyboard that really brings some additional showmanship and creativity to the forefront of playing keyboards.

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